What To Include In A Content Strategy

What To Include In A Content Strategy Since a content strategy plan is a roadmap designed to guide the creation publication and governance of useful content here are some key elements you should include when creating yours 1 Goals and Objectives

Step 1 Define Your Goals for Your Content Strategy Great content isn t created just to get views and clicks You create it for a specific purpose To conduct an audit create a spreadsheet to inventory every piece of content by type This can include web pages blog posts social media posts emails and newsletters and documents and Your content strategy details your plan to use content in a way that moves you closer to your business goals It s essentially a roadmap for all of your content marketing efforts and can be included in a more comprehensive marketing strategy Tools may include a content management system CMS

What To Include In A Content Strategy

What To Include In A Content Strategy
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A successful content strategy ensures that your content will engage and attract your target audience and motivate them to fulfill your goals However many businesses struggle to create a content strategy Often they don t even know where to start and what to include in their content strategy What Does a Content Strategy Include We break the content strategy process into three main phases Discovery Planning and Creative with specific tasks assigned to each Tackling your strategy in this order lets you build a totally aligned strategy from your high level goals to your final execution

Whether you re a small business owner a marketer or an influencer your content must serve a purpose It needs to connect with your audience drive engagement and ultimately help you meet your business goals In this guide we ll explore exactly what to include in a content strategy to ensure its success What is a Content Strategy Content types might include news people profiles services events blogs and general content pages Formats might include pages videos and PDFs Here your content strategy may start to get more detailed for example listing the elements on each page that will be defined in the layouts Additionally some of your content may be gated or not

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Content strategy and content tactics differ in their function focus scope and alignment with business goals Content strategy is the long term plan that outlines how content will contribute to achieving business goals It s finally time to put your content plans together Your content strategy template should include a clear content distribution strategy Decide which channels to leverage and outline your plan to amplify visibility When choosing which distribution channels to use consider two key factors where your audience spends their time and what stage of the funnel prospects are in

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What To Include In A Content Strategy - A successful content strategy ensures that your content will engage and attract your target audience and motivate them to fulfill your goals However many businesses struggle to create a content strategy Often they don t even know where to start and what to include in their content strategy