What Is A Competitive Intelligence Analyst Competitive Intelligence The process of collecting and analyzing information about competitors strengths and weaknesses in a legal and ethical manner to enhance business decision making
A competitive intelligence analyst is a marketing professional who conducts research to learn more about competing businesses in an industry This role often reports to company executives or management to help develop or strengthen new projects campaigns or strategies Companies in a variety of industries and sectors use competitive One of the key roles of the competitive intelligence analyst is to seek out information about a business s competition Competitive intelligence requires detailed data about the competition from a variety of sources Analysts gather information from social media updates competitor websites customer surveys patent databases and other sources
What Is A Competitive Intelligence Analyst
What Is A Competitive Intelligence Analyst
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Competitive Intelligence Analyst Job Description Salary More
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Competitive intelligence is the systematic gathering and analysis of industry specific data This data can range from your competitors social media presence and brand positioning to their product catalogs pricing tiers and even customer service Competitive Intelligence Analysis CIA can be defined as the aggregation or analysis of competitive intelligence in a way that furnishes you with a comprehensive understanding of a competitor s products services value proposition capabilities and weaknesses
Competitive intelligence analysts are responsible for collecting data about a business s key competitors They investigate a variety of sources to gather insight about what the competition is doing and what they might be planning to do next These can include social media sites competitor websites patent databases original market research A competitive intelligence analyst is responsible for gathering and analyzing information about competitor strategies and the market to provide insights that help businesses make strategic decisions They work closely with various departments in a company including marketing sales teams and product development to help build a comprehensive
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Competitive intelligence analyst salary According to salary the average salary for a full time competitive intelligence analyst working in the United States in 2022 is between 65 000 and 83 000 In the United Kingdom Glassdoor pegs the average salary for a full time CI analyst at 35 000 per year The numbers vary though A competitive intelligence analysis is the process of gathering analyzing and disseminating information about competitors markets and industry trends in order to get a clear view of the competitive landscape at a given point in time This is often done on a quarterly or semi annual basis and is intended to provide a comparison between
Competitive intelligence CI is the process and forward looking practices used in producing knowledge about the competitive environment to improve organizational performance It involves the systematic collection and analysis of information from multiple sources and a coordinated CI program It is the action of defining gathering analyzing and distributing intelligence about products A competitive intelligence analyst performs market research to provide information to executives or management who use it to craft a new sales project or business strategy Your duties are to research customer choices market trends and competitor s strategies interview leaders in the field and compile reports about your findings
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What Is A Competitive Intelligence Analyst - Competitive Intelligence Analysis CIA can be defined as the aggregation or analysis of competitive intelligence in a way that furnishes you with a comprehensive understanding of a competitor s products services value proposition capabilities and weaknesses